You didn’t just get lucky - You worked for this and showed up.

NOT JUST LUCKY

A collection to remind you what you already know deep down: You didn’t just get lucky. You worked for it.

“Thank you, I just got lucky…”

How many times have you said that?
Or heard it from someone else?
How often has your success been seen as timing — instead of talent?

NOTE FROM OUR FOUNDER

Why we started this campaign

Back when I worked in strategy consulting — a space where performance is loud and confidence louder — I often got the same feedback before performance reviews:
“You’re downplaying what you’ve done.”

And it was true. I didn’t want to sound arrogant or full of myself. I wanted to be fair. I only ever mentioned what I was 100% sure I had mastered. I gave credit to others. I softened my contribution.

And then, one day, someone said:
“Well, you were lucky — they were looking for women.”

Maybe you’ve had a moment like that, too.
When you knew what you accomplished — but others brushed it off. Not out of malice. But because women’s success is still judged by a different standard.

Scientific background

This isn’t just a personal experience. It’s structural.

Studies from Harvard and Wharton show:

Women talk less about their achievements — even when their performance is better.
Women’s success is more often linked to luck or support, while men’s is attributed to skill.
Women who make themselves visible are more likely to be perceived as “too ambitious,” “not a team player,” or “self-centered.”

No wonder we hesitate to take credit.

But this isn’t a confidence problem. It’s a culture problem.

ABOUT OUR CAMPAIGN

What NOT JUST LUCKY is — and why it matters

NOT JUST LUCKY is a limited-edition collection of leather pieces, each engraved with a quiet but powerful message.
It’s for the days when you start to doubt yourself. Or when someone else tells you it was just luck. It’s a reminder:

You didn’t just get lucky.
You worked for this. You showed up, again and again.

You don’t have to be lucky this time.

So often, our community drops are sold out within a day.
But this campaign felt too important to us — and we don’t want you to say: “I was lucky to get one of those.”

This time, you can pre-order your piece until September 14th, and it will be delivered by the end of November, just in time for Christmas. Whether it’s for yourself or someone who needs to hear the message.